Gucci - Global Luxury Goods The essay analysis Gucci as a global provider of luxury goods from a marketing point of view.

International Marketing Global Luxury Goods Prepared by: Tamás Halasy July 7, 2003 MBA 1 2002/2003 Word count: 2,389 Table of contents TABLE OF CONTENTS2 GUCCIS mart FORMULA3 marketplace COMMUNICATIONS3 Advertising4 Direct Marketing4 PR4 IMAGE4 GROWTH MARKETS5 STANDARDIZATION OF THE MARKETING OF extravagance GOODS6 GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a international retail merchant of luxury, high quality sort items: handbags, sm exclusively leather goods and luggage, shoes, ties and scarves, RTW, watches and unalike personal items such as key chains, money clips, pens, etc. Gucci makes its products on tap(predicate) to the public through 4 main distribution extradite: ·Directly operated stores; ·Franchise stores; ·duty-free boutiques; ·Department stores. Guccis Marketing Formula Gucci has go along an international merchandising dodging of communicating a real image to its customers around the world. To refer the consistency, Gucci has centralized marketing job operations to Florence, which provides all original material, and controls all aspects of marketing. The main marketing strategy of Gucci is designed to nurse a high indite and concordant visibility. This involves constant quantity marketing of its products and image, which keeps the company incessantly unmistakable to customers and the fashion world. To deliver the goods this, Gucci has started increasing communications expense in the last 3 years, and is planning on chronic the development of its marketing bud sound.

Guccis products and marketing methods are non well-kept accord to national inescapably or customs. It aims at reach the growing global market segment of the well-to-do and newly rich, among which sort outs a homogenisation of taste for luxury products has been detected. This group is a true deterrent example of the emergent phenomena of the global marketplace, where need and perceive benefits are putting green from the USA to Europe to Japan. This global market segments price gingersnap is low, meaning that they are not stirred by... I think this establish was well written and I truly enjoyed reading all the facts about the Gucci industry. If you want to get a full essay, influence it on our website: Orderessay

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