Marketing

MARKETING MICROWAVE OVENS TO A NEW MARKET ingredient     I. The utility of atomize ovens for food preparation     II. The determine and usance that might print opinions about microwave ovens     -   III. New selling dodging   1. Target market   -upper sum class   -   Indian family and focus on ho expenditurewife   - single male   2. long-term marketing programs     - Pay more than money   for R&D and reaping innovation     - Building call center to help guest (after gross sales service)     - Foundation team service and reassure   3. Short-term marketing programs     - ware: microwave ovens with more travel and easy to role, with a stool of size that suit with a family.

    - service: give more service much(prenominal) as: cooking book (uses microwave to cook Indian food), guarantee,     - determine: at most 20,000     - scattering: focus on greathearted cities     - Promotion:   + advertisement: website, TV, and use image of successful wo tack who gouge balance dress and family life; media exposure such as in movies where the actors, in one part of the movie, use a microwave for cooking   In addition the advertising can focus on man who is husband with subject: Not only woman can do it   + freebie:   + installment plan: pay fractional and then receive fixed monthly payments afterward   Effects of controversy in the market:   -competition tends to drive down the price, but at that touch is a wide contention between prices and volume (chicken and pluck problem)   - wider diffusion of knowledge because of the competitors efforts to educate the market   Conclusio n:   in that respect is settle down a hu! ge, untapped market in India for microwaves. Marketing strategy should be tailored to the customs and values of the Indian market.If you neediness to get a full essay, order it on our website: OrderEssay.net

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