Coca Cola

The Coca-Cola Co. is giving mid-calorie sodas another try, this time with fairyland and Fanta. The Atlanta-based company says it sound test a pouf Select and Fanta Select this summer that result start about half(a) the calories of ceaseless. The drinks will be do with a blend of sugar and other sweeteners, including Truvia and erythritol. The tests will divvy up place in a limited telephone digit of stores in Atlanta, Detroit, Louisville (Kentucky), and Memphis (Tennessee). Scott Williamson, a spokesman for Coca-Cola, noted that there are no plans for a national rollout yet. The new formulas will two relieve oneself 70 calories per a 12-ounce (340-gram) can. A can of continual Sprite by contrast has 140 calories and a can of regular Fanta has 160 calories. PepsiCo Inc. earlier this year also launched its Pepsi Next, which has about half the calories of regular. But Coca-Colas new drinks are different because they use what are considered natural sweeteners, sai d John Sicher, publisher of Beverage Digest, which first reported on the tests. Truvia is made from a plant and erythritol is a sugar alcohol. Pepsi Next, by contrast, uses a mix of high levulose corn syrup and three artificial sweeteners that were used in past diet sodas. This is a different kind of issue its a mid-calorie drink made with all-natural sweeteners, Sicher said.

Coca-Cola and PepsiCo have tried mid-calorie drinks in the past. In 2001, Coke rolled out C2 and Pepsi in 2004 introduced its Pepsi Edge. both were taken off the market because of poor sales. It will dominance take at least a year before Coca-Cola and PepsiCo can gauge whether their new drinks will have s taying power, Sicher said. That is inquisi! tively true for products that are exploring a new category. Its all departure to depend on taste, Sicher said. Williamson said the tests of the new mid-calorie drinks are and now part of the companys ongoing development efforts. Were always looking at testing different formulations to see what, if any,...If you want to break a full essay, order it on our website: OrderEssay.net

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