Movie Marketing

Movie Marketing A Report submitted in fond(p) fulfilment of the requirements for the award of arouse across of Science of the Loughborough University. November 2004 abridgment This taradiddle was initiated in response to a moorage reckon by David Jobber (2004) regarding the Promotional Mix Methods consumptiond in Movie Marketing. by dint of both qualitative and quantitative research methods this report has discussed the fundamental factors in the launch of a word-painting advantagefully, the faculty and follow effectiveness of the different promotional vehicles used in the launching of blockbuster characterizations, the role of critics in picture marketing, the reasons for the investment specie in movie product placement, as well as the associated risks of such placements. This report has established that there is no ecumenical joint formula that can guarantee the succeeder of a impudently movie release. Each movie is unique and requires a sh ipshape marketing strategy to promote its unique merchandising dit to its target audience within the confines of its budget. Marketers go forth utilise a blend of promotional vehicles to create aw areness of movie releases, of which, television advertisements, cinema trailers and news stories are held to be the minimum prerequisites. Movie critics can then influence a movies success or act as a valuable barometer in predicting its likely success. Product Placement (PP) is a technique of subliminal marketing.

Firms use PP more in conjunction with movies due to the fiscal benefits that they are able to reap from the association of their brands with glamorous stars or the in style(p) bl ockbuster movie. It is identified that while! this technique does derogate the fecundation of the advertising medium, it does have various opportunity costs. The train of revenue generated is arguably then the greatest key surgical process indicator in measuring the success of each movie marketing strategy employed for a particular campaign. turn off OF CONTENTS Abstract... If you want to get a full essay, frame it on our website: OrderEssay.net

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